Bruce Lee, Ping pong and Nokia

Bruce Lee is a legend and he’s inspired many Asian and Asian American men into martial arts and, now that martial arts moves influence modern dance, into dancing. You might have seen the viral video going around of Bruce Lee playing ping pong or table tennis.

Table tennis is popular in Asia so perhaps Lee did play the game, however, the video is a clever ad campaign for Nokia.

Nokia is not an Asian company. It is a Finnish multinational corporation based in Keilaniemi, Espoo, a city near Helskinki, the capital of Finland. Nokia was founded in 1865, but as a groundwood pulp mill for manufacturing paper. The company dabbled in rubber, but eventually became involved in mobile radio telephony systems in the 1960s and 1970s.

Bruce Lee was born in 1940 (Lee Jun-fan) in San Francisco and died on 20 July 1973.

It was in 1984 that the Nordic Mobile Telephony network began. The first fully automatic cellular phone system went online in 1981.

So real Bruce Lee fans would consider history first. The video is actually an add by JWT Beijing according to an article in Agency-Asia. They wanted to be true to Lee’s legend, but they also knew that an effective viral video relies “on the idea that is ‘very’ – very amazing, very funny, very disgusting, or very rude.” This is what gets people interested. The team also depended on the “cool factor” which they wanted associated with Nokia. The ad was actually came out in 2008 which would have been Lee’s 30th anniversary and Nokia was coming out with the N96 Bruce Lee Limited Edition.

See the video for yourself. The director was Jingjing Zhu who also did the cinematography, aiming that it would look like undiscovered video. The production house was JQK Production.

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About Jana J. Monji

I've written for the Rafu Shimpo, LA Weekly, LA Times, Examiner.com and, more recently, the Pasadena Weekly and RogerEbert.com. I formerly worked for a dot-com more interested in yodeling than its customers.

Posted on November 9, 2011, in Music videos and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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